I’ve been working in marketing professionally for 5 years now. My first professional gig was as the Marketing Director for the Red Door Group in Westminster Colorado.
Today, I coach artists, musicians, emotional support professionals and real estate agents on marketing strategy for social media, newsletters, graphic design and websites.
In my opinion, the most important aspect of any marketing campaign is having a plan for consistent and relevant media presence. Meaning, you gotta post 3-5 times a week and send out weekly newsletters.
The three things I’ve been trying recently are (and there's one I'm not doing anymore)
#1 The 3 month posting content plan.
I admit this has been the best tool I’ve come up with recently. I spent a couple of hours researching topics like hashtags days (#NationalCatDay) and collecting ideas from other posts I see that get a lot of comments. I put these all on a calendar pdf and refer to it when I go to make my weekly posts. It’s been great to not have to come up with an idea for every day. Since I’ve started posting nearly every day, I’m seeing more followers and more engagement with my posts! (That’s the point right?)
I’m a marketing coach who helps artists get the word out about their art.
When my phone rings, it’s an artist asking me to help her set up Facebook and Instagram for selling her artwork.
But before I set up an appointment, I always ask this one question:
“What’s your goal for selling on Facebook?”
What I hear back is:
“More exposure so my art will sell”
“More likes because that will lead to more sales”
“More followers on Instagram because so-and-so has 10,000 followers!”
The next question I ask is:
“Do you think if you post a photo of your art, people will just buy it?”
I can tell you, I know that is the hope, but the reality is:
People will not just buy your art when they see you post about it on FB or Instagram..
Why? Because unless you're talking with someone instead of to someone, what think is "what's in it for me?"