What I've discovered recently isn't about WHAT I'm marketing (or selling), it's WHO I've been trying to market and sell to...
And if you're like me, it feels:
like a waste of time
like you’re not legitimate because you don't have 10,000 followers
You’re not making as many sales as you think you should.
So, the burning question is, how do you change it?
Have you ever heard of “niche marketing?”
I have a confession. I'm addicted to "Likes."
When I first joined Instagram back in...oh hell I can’t even remember when, but I know it was before 2012. I joined because I am a photographer and sharing is fun! Why is sharing fun? Because when people “ooh” and “ahh” (aka “like”) what I make (aka post), it made me feel good.
But there’s also too much of a good thing. Instagram has evolved over the years and getting followers and likes can become an obsession. Mostly this is harmless, but sometimes it isn’t.
It could be that you feel a twinge of failure when a post isn’t acknowledged the way you think it should be. So you try different things, and you (ahem...me) will spend hours reading blogs about how to get more attention on instagram.
The question that you (ahem...me) should REALLY be asking is WHY?