I’m a marketing coach who helps artists get the word out about their art.
When my phone rings, it’s an artist asking me to help her set up Facebook and Instagram for selling her artwork.
But before I set up an appointment, I always ask this one question:
“What’s your goal for selling on Facebook?”
What I hear back is:
“More exposure so my art will sell”
“More likes because that will lead to more sales”
“More followers on Instagram because so-and-so has 10,000 followers!”
The next question I ask is:
“Do you think if you post a photo of your art, people will just buy it?”
I can tell you, I know that is the hope, but the reality is:
People will not just buy your art when they see you post about it on FB or Instagram..
Why? Because unless you're talking with someone instead of to someone, what think is "what's in it for me?"
Our conversation usually turns to how you’ve been posting and getting some likes and compliments; and have even tried boosting some posts or doing an ad for your open studio.
My question is: “How did that go?”
Why didn’t it go well? Your art is beautiful, people like your posts and give you compliments, but the sales are not happening, even with the ad. Help!
Selling on social media, whether it’s FB, Instagram or something else (like Etsy, Pinterest, etc.) takes planning, strategy and time.
And getting in front of the right people by knowing who you’re talking to.
What do I mean by “who you’re talking to?” I’m talking about your ideal client avatar (ICA)
(and no I’m not talking about Sigourney Weaver in a blue monkey-cat-suit thing...not the movie “AVATAR”)
Ha ha, but in all seriousness, to find out who your ICA is, will take just a little bit of detective work, and it’s kinda fun.
CLICK HERE to download your ICA (Ideal Client Avatar) Detective Worksheet.
Ready to give it a try? It will take less than an hour and when you’re done, you’ll have a clear idea of who you need to be talking to about your art and a quick win plan to try it out.
Because randomly posting about your art is a bit like this:
So stop taking random swings with your posts! CLICK HERE to download your ICA (Ideal Client Avatar) Detective Worksheet.